Avera London

Our Black Friday Sale has started. This is our biggest sale ever! Enjoy the sale on the very last pieces of our collection. Once these styles are gone, there will be no restock and no second chance.

Extra Savings:
– 10% extra off on 2 items
– 15% extra off on 3 items
– 20% extra off on 4 items
– 25% extra off on 5+ items

*Discounts apply automatically at checkout.

Stock is disappearing by the hour — shop now before your favourites vanish forever.

BLACK FRIDAY SALE

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Save 50%

Valeria Casual Contrast Retro Plaid Sweater

£60.00 £29.95

Save 65%

Eirian | Off-Shoulder Gala Dress

£100.00 £34.95

Save 70%

Janice | Elegant Sweater Dress

£150.00 £44.95

Save 70%

Adrielle | Elegant Blazer & Trouser Suit Set

£185.00 £54.95

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403 products

Sweaters

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Save 50%

Valeria Casual Contrast Retro Plaid Sweater

£60.00 £29.95

Save 80%

Althea | Elegant Sweater

£200.00 £39.95

Save 80%

Donna | Elegant Turtleneck sweater

£250.00 £49.95

Save 65%

Ariella™ Satin Drape Collar Blouse

£99.95 £34.95

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89 products

Cardigans

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Save 50%

Elora Vintage Color-Block Cardigan

£100.00 £49.95

Save 50%

Evelora | Knit Cardigan

£60.00 £29.95

Save 9%

Pearl Trim Ripped Hem Cardigan

£64.00 £58.00

Save 80%

Kate - Elegant Cardigan

£175.00 £34.95

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83 products

Jackets & Coats

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Save 70%

Noelle - Winter Jacket

£170.00 £49.95

Save 72%

Vivienne - Elegant Women's Coat

£180.00 £49.99

Save 67%

Olivia™ | Quilted Winter Jacket | Warm, Light & Chic

£185.99 £59.95

Save 50%

Florentina Long Quilted Hooded Coat

£140.00 £69.99

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73 products

Fashion for all

Avera London celebrates women of different ages, different stories, one shared love for timeless style and confidence that lasts. We design with every woman in mind, creating pieces that fit effortlessly into your life, wherever you are and whatever your day looks like.