Up to 70% off

Flash Sale

Flash Sale Ends Today!


Seasonal favourites, limited reductions, and the perfect excuse to treat yourself before the festive rush begins.

Extra savings:

– 10% extra off on 2 items
– 15% extra off on 3 items
– 20% extra off on 4 items
– 25% extra off on 5 items

Discounts apply automatically at checkout.

Stock is disappearing by the hour — shop now and secure your favourites before they’re gone forever.

About us

Five years ago, we started Avera London with a simple idea: women deserve clothing that reflects every part of who they are. What began as two very different styles coming together has grown into a community of women who value comfort, confidence and timeless elegance. We are grateful for every woman who has been part of our journey.

As a small thank you, we’re holding a Flash Sale today, a little celebration of everything we’ve built together.

With appreciation,

Ava & Vera

Trusted by 25.000+ UK customers

<h2>Trusted by 25.000+ UK customers</h2>

In love with this sweater! My new go to during these colder days.

Sarah B, Manchester

<h2>Trusted by 25.000+ UK customers</h2>

Very happy with this warm sweater.

Janet R, Bristol

<h2>Trusted by 25.000+ UK customers</h2>

Love this suit! Perfect for work and also really chic for nights out.

Nia R, London

<h2>Trusted by 25.000+ UK customers</h2>

Absolutely adore this blouse! The material is soft and feels really premium.

Olivia B, Birmingham

<h2>Trusted by 25.000+ UK customers</h2>

Amazing coat, perfect for the cold winters.

Barbara W, Cardiff

<h2>Trusted by 25.000+ UK customers</h2>

Obsessed with this dress! Wore it to a wedding and got many compliments.

Sophie T, Leeds

<h2>Trusted by 25.000+ UK customers</h2>

This cardigan is perfect! So cozy and soft.

Emily J, London

<h2>Trusted by 25.000+ UK customers</h2>

Amazing jacket! Will definitely order again from Avera London.

Layla K, London